All about Fit Nutrition



FIT is an innovative new premium supplement store housing the world’s best curated selection of supplements, vitamins and superfoods. Our online store caters to every body's needs, no matter their goal or dietary requirements - there's something to fit every body. With a strong focus on technology, collaboration and excellence, our retail concept stores support our online presence by bringing the brand to life. 

Fit Nutrition About Us Mission Statement


In a rapidly changing world where communication and information is abundant, constant and contradictory mixed messages about health, vitamins and supplements have often led to people to feel confused and overwhelmed. In a fast-paced environment we often don’t take the time to reflect on what is truly best for us, and whether our bodies are getting what they really need.

Throughout history, change-makers and innovators have always asked “is there a better way?” We are in the midst of a health revolution today and there has never been a better time to invest in health and wellbeing. Health is integral to life and trickles down into every aspect of it. Health and happiness cannot be separated because to care for the body is to love the self. We only have one body, and how we feel undeniably impacts on the rest of our life. 

At Fit we truly believe that being in peak health is not just reserved for athletes and body builders, and that everybody deserves to feel incredible and like the best version of themselves. Our mission is to make the opportunity to feel healthy and full of life accessible by absolutely everyone.

Fit came about to shake up the supplements industry and offer a fresh approach that caters to every individual, no matter their unique dietary requirements, physical goals and preferences. We believe that achieving better health doesn’t have to be overwhelming and difficult. Through the use of game-changing technology and an innovative approach to customer service, we declutter what is traditionally an overwhelming environment and streamline and simplify this process to make our customers confident and empowered in their choices. 

We have a strong focus on personalisation here at Fit, and here’s why - everyone has different DNA, personalities, bodies, lifestyles and preferences and what works for you won’t necessarily work for your friend. There only ever was and will ever be one of you, so it only makes sense to find a nutrition solution that is especially tailored to you! We know that everyone has something that works for them, it’s just a matter of finding it. 

We are incredibly passionate about empowering everyday people to follow their own unique path to peak health. There’s no greater feeling to us than hearing success stories and knowing we have helped people achieved their goals, or even taken one step in the right direction to positively impact on their wellbeing. In a hassle-free environment, we are here to provide the right supplements and information as the powerful tools to go further, faster on your unique journey to better fitness and health.

There’s a fit for every body. We’re here to help you find yours.

Fit Nutrition About Us Our Values